To achieve business and financial success by investing in market-leading companies, thereby elevating the community through resource, talent and economic development through:

• The provision of superior quality products and services.
• The employment of capable and experienced personnel, ensuring that they are equipped with opportunities for growth and improvement.
• The continuous application of efficient work systems to all aspects of the business cycle.
• The maintenance of a solid financial base that drives further growth.
• Partnering with key stakeholders in the region to effect real change in the Palestinian community.